Nespresso has partnered with Planet Ark to encourage Australians to make recycling a priority in the New Year, inviting them to share their pledge on social media using the hashtag #RecyclingResolution.
The #RecyclingResolution campaign, which is live until 31 January, educates Australian households and workplaces on the ways Nespresso capsules can be recycled and then turned into new products including new capsules, pens and even bicycles.
The campaign also sees Nespresso renew its commitment to sustainability for 2021, during which it will make it even easier for customers to recycle their used capsules.
Nespresso is now a sponsor of Planet Ark’s flagship RecyclingNearYou online directory and information portal, providing Australians with quick and easy recycling resources relevant to their local area.
Every Nespresso customer in Australia can recycle their capsules with four different options, including 19,000 drop-off locations with an opportunity for businesses and local organisations to become recycling collection points using a bulk recycling kit.
Nespresso Oceania business executive officer, Jean-Marc Dragoli said, “There are thousands of ways people can stay strong in their resolution to recycle – from using Nespresso’s recycling scheme, to purchasing products made from recycled materials. For Nespresso doing is everything, and we want to ensure that 2021 is going to be another big year in our sustainability drive and our commitment to achieving carbon neutrality by 2022.”
Planet Ark CEO, Paul Klymenko said every Australian is encouraged to renew their commitment to the environment by making a Recycling Resolution this New Year.
“It could be as simple as making a pledge to recycle soft plastics, to always check for the Australasian Recycling Label at the bin, or to recycle Nespresso capsules at one of the 19,000 drop-off points.
“Aluminium is not only a high-value material, but it is infinitely recyclable. Nespresso is continuing to make it easier for Australians to recycle their used capsules and give these materials new life.”