Digital drive recorders (DDRs) are exceeding expectations.

Retailers need to realise the value of the DDR market as it provides good margin with no erosion due to price wars and the devices are an ideal add-on accessory offering peace of mind, particularly in the lead up to the festive season, according to Navman country director, Wendy Hammond (pictured).

Navman Wendy Hammond

Although the digital drive recorder market is currently comprised of approximately 150,000 units, it’s growing at a rate of up to 25% in unit sales year-on-year. This growth has the potential to soar as additional safety features, layers of information and multiple camera capabilities surface in the New Year.

Internal research commissioned by Navman Technology and conducted by Lonergan Research found that 25% of consumers use their Navman on a daily basis, while 71% say they use their Navman when driving on long road trips and 54% of users say their Navman takes the stress out of driving.

Earlier this year, Navman grabbed the number one spot in market share as the company prepares to ramp up its digital drive recorder offering in 2016,

“Digital drive recorders provide consumers with a rounded picture of footage if they are involved in an accident. It is an ideal tool for insurance claims with evidence if another driver was at fault by protecting users against fraudulent claims,” Hammond said.

“Navman expects the DDR market to grow in the future as the benefits to consumers and retailers continue to expand,” she concluded.