Myer has welcomed Lynna Barnard to the newly created role of general manager of e-commerce, responsible for end-to-end e-commerce encompassing trade, operations and online content.

Reflecting its focus on e-commerce growth, the role will help drive Myer’s online business to exceed $1 billion in annual sales – a goal set through the department store’s Customer First Plan. The role also complements the recent internal appointment of Spencer May as general manager of omni experience.

Over the past three years, the compounding annual growth rate (CAGR) of group online sales is 31.5%, making it Myer’s largest store. Group online sales were $382.3 million or 20.3% of total sales at half-year results.

Barnard brings over 18 years of marketing and e-commerce experience to her new role with a proven track record of setting up and growing e-commerce businesses for brands such as Cotton On, Billabong, Best & Less, National Tiles, and most recently, Dan Murphy’s. She has a deep understanding of factors that drive success in online retail and is skilled at optimising product assortments, streamlining supply chain operations, and creating effective marketing strategies.

“I am thrilled to embark on this exciting journey with Myer, a company that I deeply respect and admire, particularly for its dedication to the growth and potential of its online business,” Barnard said.

“I am eager to make a positive difference and take Myer’s online business to new heights. My goal is to contribute to Myer’s vision of achieving $1 billion in annual sales and create an exceptional online experience for our customers.”

Barnard will report to Myer chief customer officer, Geoff Ikin, who commented: “Myer has established a strong omni-channel business which has driven significant growth over the last three years. As we continue to drive this business even further, it is exciting to have Lynna join us with her considerable marketing and ecommerce experience. She joins a strong team and I look forward to what she will bring to Myer to further unlock the significant potential we have across the portfolio”.