Online retail marketplace for home and lifestyle products, MyDeal.com.au has reported gross sales of $69.5 million for the quarter ended 30 September 2021, up 22.6% on the previous corresponding period and 49% on the last quarter.
MyDeal achieved a record number of active customers, increasing 38.8% on the pcp to 929,461.
MyDeal CEO, Sean Senvirtne was pleased to announce another record quarter despite cycling a period of unprecedented growth.
“Our strong upwards trajectory continues with MyDeal generating $69.5 million in gross sales, with active customers reaching a record of circa 930,000, as more Australian shoppers discover the benefits of MyDeal,” he said.
“Putting the customer at the centre of everything has translated to increased customer retention, with returning customers accounting for almost 60% of all transactions, compared to 49.7% this time last year.”
A key initiative during the quarter was the launch of the MyDeal mobile app, which has proven to be a driver of acquisition and loyalty, with more than 10% of all sales now coming through this channel.
“We also recently launched our in-stock brand strategy which has experienced strong demand, generating circa $1 million in sales in September alone, which complements the growth of our private label brands which generated almost $5 million in sales for the quarter,” Senvirtne said.
MyDeal launched its third-party brands strategy to complement its marketplace and private label ranges, to foster a deeper and more frequent relationship with customers. Initially expanding on branded ranging across the manchester, kitchenware, appliances, tech and homewares categories, the strategy also opens up opportunities for ‘shopping occasions’.
In August, MyDeal commenced a brand refresh featuring an updated logo, typography, colour palette and tone of voice. Phase one includes an extensive multi-channel brand campaign through TV, radio, BVOD, digital broadcast channels, out-of-home, and sporting events.
“All of our work around planning, strategy, and execution has culminated MyDeal starting FY22 in a strong position. The brand work is coming to life with an extensive ‘through the line’ marketing campaign due to launch in October,” Senvirtne added.
“We now offer our customers more of the brands they know and love through our growing in-stock business. We are focused on curating our sellers and products and growing our private label offering to ensure the best customer experience.
“We will also continue to improve our mobile app to deliver increased conversion and engagement, and as we design and build our loyalty program and focus on being truly customer obsessed, we are confident that we are in a strong position to grow all key metrics.”