By Claire Reilly

SYDNEY, NSW: Panasonic has announced the arrival of a new Lumix twin-lens compact 3D camera that allows users to shoot photos and videos in high-definition 3D.

The camera is set to be launched at the IFA consumer electronics trade show, which is running in Berlin from 2 – 7 September. It will be available for Australian retailers in 2012, with further details and pricing to be announced closer to the Australian launch date.

Panasonic Australia group marketing manager for Lumix, Alistair Robins, said the camera represented a strong technological advancement for the company.

“We are excited to take another step towards expanding the world of 3D entertainment,” said Robins. “This exciting new technology means that you can capture photos and videos that are more lifelike than ever before, and relive these memories in the comfort of your home on your 3D TV.”

The camera features two 4x zoom lenses with thin, folded optics that ensure the camera body maintains a compact form factor. It offers users the option of shooting 3D images and HD 3D videos in AVCHD format.

In addition, the camera is capable of capturing 2D images whilst shooting 2D videos as the same time, as well as an optical image stabiliser that can be utilised in both 2D and 3D modes to minimise blur. When shooting is finished, users can view their newly-created content on a 3D TV by transferring the SD card or utilising the HDMI connectivity.

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In other Lumix news, Panasonic has announced a new partnership with National Geographic that will provide young explorers with Lumix cameras to use in the field.

The project is titled “The Earth’s Witnesses” and is geared towards providing National Geographic’s Emerging Explorers and Young Explorers the means to capture images of nature, people and culture on their journeys.

“National Geographic Emerging Explorers are visionary, innovative scientists and trailblazers who are pushing the boundaries of discovery, adventure and global problem-solving,” said a Panasonic spokesperson. “The Young Explorers Grants program supports individuals between the ages of 18 and 25 in their pursuit of research, exploration and conservation-based field projects.”

The project fits in with Panasonic's drive to become the go-to brand for eco-friendly technology. According to the company spokesperson, "Panasonic aims to be the No. 1 green innovation company in the electronics industry, making the environment central to all of its business activities and taking the lead in promoting the ‘Green Revolution’ which is taking place around the world."