By Keri Algar

SYDNEY, NSW: In the lead up to the release later this year of the next generation device, Sony has cut the price of the PSP Portable by $90 and, from Thursday, Sony's cloud-based digital music service, Qriocity, will be made available to PSP owners.

The new price of RRP $189 marks a significant discount – over 30 per cent – from the original RRP of $279, which Patrick Lagana, marketing manager, Sony Australia said is unrivalled.

“PSP continues to offer a total entertainment package at unbeatable prices,” said Lagana. “The new price, complimented by a whole host of affordable games in the Essentials, Platinum and minis collections, opens up a world of portable gaming for less – particularly for our younger audiences. Along with the entertainment services available to all PSP owners on PlayStation Network, there is no better value portable entertainment system around.”

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Also available from 14 April is Qriocity, Sony’s challenge to Apple’s monolithic music subscription service, iTunes.

It is no likely coincidence that the price drop comes months before Sony’s next generation portable Android console is released, the codenamed NGP, for which an RRP and release date remains unknown.