Motorola is making its edge 30 fusion smartphone available in the 2023 Pantone Colour of the Year, Viva Magenta, as a special edition offer.

Available now for pre-order at JB Hi-Fi for RRP $899, the phone will be on sale from 19 January 2023. The exclusive handset will come with bonus Moto Buds 600 ANC in Pantone colour, Winetasting.

The motorola edge 30 fusion features a borderless 6.55-inch pOLED 144Hz display, Snapdragon 888+ 5G mobile platform, and an advanced 50MP camera system with OIS.

Motorola first marked its official partnership with Pantone with the launch of the Motorola edge 30 neo in the 2022 Pantone Colour of the Year, Very Peri.

Moto Buds 600 ANC in Pantone colour, Winetasting.

“At Motorola, we lead with innovation and with our exclusive partnership with Pantone in the smartphone category, we are bringing to life how technology and colour can intertwine to unlock and foster personal expression and creativity,” Motorola head of Australia and New Zealand, Kurt Bonnici said.

“Our consumers in the premium segment are looking for that point of difference. They want high specs, the best features and a handset that looks and feels beautiful – the motorola edge 30 fusion in the Pantone Colour of the Year 2023 Viva Magenta, is it”.

The Pantone Colour of the Year 2023, Viva Magenta, conveys what it means to blend the virtual and the physical with enthusiasm. Rooted in red with cool blue undertones, the hue is inspired by nature and explored through technology, revealing multiple dimensions and a new way of creating. Viva Magenta highlights how consumers use electronics to enhance their various personas and develop their own multifaceted self-expression.

“It’s been a privilege to explore the ‘Magentaverse’ alongside Motorola and the motorola edge 30 fusion. We are united in the belief that design, innovation and personal expression can generate more creative solutions and cultivate a future that promotes joyousness and optimism,” Pantone vice president and general manager, Elley Cheng said.