Motorola has announced a new partnership with Breast Cancer Network Australia (BCNA), donating $20 from the sale of each unit of the motorola razr 40 ultra and motorola edge 40 sold in the Pantone Colour of the Year 2023, Viva Magenta.

Motorola head for greater Asia Pacific, Kurt Bonnici said, “Breast Cancer Network Australia works tirelessly to ensure that Australians who are affected by breast cancer can be supported. Support is needed for those in treatment, their families, and for those adjusting to life after treatment.

“This incredible community of individuals is truly inspiring. As a brand that has been around for a long time – we recognise and appreciate the connection and resilience of this powerful Network, making BCNA a special partner for Motorola. 

“We are proud to be making a contribution to this effort through the donation from the sales of our new motorola razr 40 ultra and motorola edge 40 devices, in the 2023 Pantone Colour of the year, Viva Magenta.”  

Breast Cancer Network Australia CEO, Kirsten Pilatti said, “BCNA is delighted to be partnering with Motorola. A big part of what we do is helping people to connect – with the information or support they need and with others affected by breast cancer. It feels like a natural fit to partner with Motorola, a brand known for helping people to connect when it matters most.

“From our perspective there is nothing more powerful than a quick text or phone call from a friend or family member. This partnership will help ensure BCNA is there with vital information and support for more people affected by breast cancer.”