Key CES products aim to reflect aggressive growth plans.
Now third in the Australian mobile market by volume (across both smartphones and feature phones), Alcatel One Touch will significantly broaden its product portfolio in Australia and New Zealand throughout 2016. The company has already previewed its latest PIXI 3 8-inch Tablet with Windows 10 at this year’s CES.
The entry-level, 8-inch tablet is the brand’s first tablet to offer the Windows 10 Mobile operating system. With a Qualcomm chipset driving 4G LTE connectivity, it has been designed for fast downloading and smooth browsing. The PIXI 3 also offers customisation through Colour Skins and Flip Stand covers, as well as a TV remote control, GPS, and front and rear cameras.
The brand-new PIXI 4 family incorporates 3.5-inch and 4-inch smartphones, a 6-inch phablet and a 7-inch tablet — premium yet entry-level devices offering a comprehensive user experience in design, audio, camera and battery life.
Alcatel OneTouch regional managing director for Australia and Pacific, Sam Skontos said, “The new products we will be showcasing to Australian carriers and retailers this week epitomise our commitment to accessible, affordable technology that delivers real benefits to our consumers. From parents to first-time smartphone users to tech savvy teens, we have a device to fit every need.”
“We are looking to further solidify our position in Australia and have strong growth ambitions in 2016 that will include launching some of the exciting innovations seen at CES in Australia in coming months. We have already had very positive feedback on our 2016 roadmap, and our passion to deliver stylish, high quality products to Australians without the hefty price-tag remains as strong as ever,” he added.