Mitsubishi Electric Australia, celebrating its 50th anniversary, has been awarded CHOICE Best Brand Fridges for the fourth consecutive year.
The CHOICE Best Brand award acknowledges the consistent excellence in reliability, customer satisfaction, and overall performance by Mitsubishi Electric. CHOICE experts rigorously tested over 50 fridge models, evaluating key criteria such as food freshness, temperature stability, 10-year running costs, and reliability.
Mitsubishi Electric Australia marketing and communications manager, Jessica Millard said, “In 1983, we introduced our first fridge in Australia, and now, five decades later, we are once again being recognised in this category.
“This quad award win is a testament to our commitment to excellence and customer satisfaction, and we’re thrilled to receive it once again, especially during our 50th anniversary. This showcases that we are dedicated to providing Australians with innovative, reliable products that make a real difference in their daily lives.”
Mitsubishi Electric refrigerators offer a range of designs, capacities, and models, including multi-drawer, French Door, top-mount and bottom-mount freezer options.
“New models released this year have been developed with Australian households in mind. We have fierce competition in the Australian market, so for customers to continue putting their trust in our products, our technology, and our brand is an honour,” Millard added.