By Kymberly Martin
To coincide with Olympic Games.
The ‘Works for Me’ campaign uses stories from consumers about how Mitsubishi Electric air conditioners and refrigerators play a part in their lives. It features a farmer, teacher, mother and hotel manager each speaking about the features and benefits of the appliances that are important to them. The first TVC was aired on Channel 7 during a Games broadcast on August 8.
The series of TVCs will begin rolling out across Free to Air networks from late August and continue until the New Year, supported by a digital campaign through You Tube and other social media channels.
“Mitsubishi Electric provides high quality, reliable products that are ideally suited to the Australian environment. These are the stories of how these products benefit our customers,” Mitsubishi Electric Australia managing director, Jeremy Needham said.
This latest campaign builds on its previous campaign ‘Our World is Your World’ from last summer.