New Miele products and features will be presented at the IFA Press Conference in Berlin in September by executive director and co-proprietor, Dr Reinhard Zinkann (pictured) and executive director for marketing and sales, Dr Axel Kniehl. However, Miele will not have its own booth at this year’s fair.
Following the press conference, Dr Zinkann and Dr Kniehl will be available for interviews.
Miele was scheduled to participate in the IFA Global Press Conference in Cyprus in April, but the press conference will now run parallel to the IFA Special Edition in Berlin.
“The fact that Messe Berlin has set up an alternative concept which promotes a personal exchange between manufacturers, dealers and media representatives under such difficult conditions is worthy of great recognition and appreciation,” Dr Zinkann said.
“According to Messe Berlin, around 800 journalists from more than 50 countries are expected at the physical venue. In addition to this, representatives of the press can follow the proceedings digitally.
“Miele has however decided against having its own booth at this year’s show on account of the difficulties presented by coronavirus. In contact with the retail trade, specifically with a view to presenting the new autumn products and features, increasing use will be made of virtual formats.”
Miele launched its new Generation 7000 built-in series – the biggest product launch in its history – at IFA 2019.