Miele managing director, Yves Dalcourt, has confirmed a new promotional campaign for the company’s DiamondFinish induction cooktops.
“I’m excited to share the launch of Miele’s latest induction cooktop campaign, featuring the incredibly talented Hugh Allen, Executive Chef of Vue de Monde. This campaign showcases our DiamondFinish induction cooktop – a perfect blend of precision, power, and durability that Miele is known for,” Dalcourt said.
“It’s not just about advanced technology; it’s about the connections we create in the kitchen and the memories built across generations. As Hugh shares, ‘It’s a product that stands the test of time,’ and we’re proud to celebrate that lasting quality with him.
“This campaign beautifully illustrates how Miele appliances have been trusted by families for years, elevating culinary experiences from one generation to the next,” Dalcourt said.
The hero product in the Miele induction cooktop range is the KM7897-2 FL featuring the DiamondFinish. It also features intelligent pan recognition for up to six pans; fast, intuitive selection using numerical displays; communication with the rangehood through the automatic Con@ctivity function and is frameless for flush-fit or surface-mounted installation.
Miele launched the DiamondFinish cooktop two years ago and describes the cooktop as the perfect addition to its range of cooktops for customers that demand improved resistance and surface protection – especially those who entertain frequently or lead busy lifestyles.