IFA 2019 - Miele Pressekonferenz -

Alongside new wash program and rangehood.

Miele is launching a range of products at this year’s IFA in Berlin, including its first rechargeable handstick vacuum cleaner, a 49-minute A-rated washing machine program and a smart cooker hood.

Miele executive director and co-proprietor, Dr Markus Miele said the company’s new Triflex HX1 is on a par with traditional cylinder vacuum cleaners on account of its good suction performance.

“The first Miele unit in this segment gives pride of place to versatility,” Dr Miele said. “With the Triflex, we are convinced that we have the most versatile rechargeable handstick currently available on the market. A true Miele product, developed and manufactured in Germany.”

He said that an area of 125sq m can be cleaned on a single charge.

Dr Markus Miele presenting the new Triflex HX1

Miele executive director and co-proprietor, Dr Reinhard Zinkann, underlined the increased speeds of the new washing machine and tumble dryer models.

“49 minutes for a standard A-rated wash performance is a new milestone.”

On the dryers, cycle times have been reduced by a total of 20 minutes, thanks to the use of a new, more environmentally friendly FC-free coolant.

Wash2Dry is a new function where washers and dryers communicate, via Wi-Fi, allowing the dryer to select the most suitable drying programme on the basis of the wash cycle.

Dr Zinkann also previewed Aura 4.0 Ambient, a cooker hood with customisable ambient lighting that regulates humidity.

Dr Axel Kniehl, Executive Director, Marketing and Sales, Miele, previewed the new #LifeBeyondOrdinary brand campaign, which will launch later in September, to support Generation 7000, the biggest product launch in Miele’s 120-year history.