Midea has hosted Australian retailers including Bing Lee, Retravision, Bi-Rite and Electrical Discounters at its first regional dealer conference in Bali.
The event held from 28 September to 1 October brought together 400 delegates from 11 separate markets in the APAC region to hear about Midea’s latest products and business strategy.
Midea Group’s global 63 production centres and around 190,000 employees in more than 200 countries and regions generated an annual revenue of $56.9 billion in 2024. Its 38 worldwide innovation centres and commitment to R&D have resulted in more than 90,000 authorized patents to-date.
During the event, Midea showcased 150 products separated into five solutions – SmartMaster, EcoMaster, SpaceMaster, Residential Air-Conditioners, and Midea Building Technologies – with many products from these platforms to launch in the Australian market before the end of the year and in early 2026.
According to Midea, these innovations represent the company’s commitment to grow with local partners and include significant advancements in smart home technology, energy efficiency, and space-optimised design, particularly relevant to Australian households.
In the SmartMaster section, attendees discovered how Midea’s AI powered technologies help users master their home with AI that cares and smart sensors, providing ultimate convenience. As a collection of intelligent technologies embedded across Midea’s appliance range, SmartMaster is designed to understand, adjust, and respond gently and precisely to users’ needs. Midea SmartMaster MDRS791 refrigerator, equipped with the advanced Smart Cooling system and multiple intelligent sensors, delivers precise temperature control for fresher food and greater energy efficiency. Midea SmartMaster Air Purifier uses three smart sensors and AI mode to adjust filtration in real time, ensuring cleaner air with optimal humidity for healthier living. Midea SmartMaster Dishwasher features an ergonomic Easy-Lift Lower Basket. Bringing it all together, users can connect, monitor and manage all appliances through the Midea SmartHome App – the single platform to their entire smart home.
Consumers today care about reducing energy use and protecting the environment. Midea EcoMaster is a prime showcase, using AI-driven energy optimisations to manage the power and performance of home appliances, it can reduce their energy use by up to 30 percent. Moreover, it offers comprehensive reports through the application for supported devices, including an 8-star energy-rated side-by-side refrigerator, a 10-star energy-rated 10kg heat pump dryer and a 4.5-star energy-rated, 5.5-star water-rated dishwasher.
Responding to the need for space efficient appliances in modern homes, Midea’s SpaceMaster appliances combine smart mechanical engineering with refined aesthetics to deliver high capacity and performance in compact or standard-sized dimensions. SpaceMaster 700-litre refrigerator is engineered to maximise kitchen space without expanding its external size. Paired with other SpaceMaster innovations such as the Dishwasher and Heat Pump Washer-Dryer, this series sets a new benchmark for space-efficient appliances.
In harsh Australian weather, enhanced anti-corrosion protection is essential to extending product lifespan and ensuring long-term durability. Addressing this need, Midea’s Residential Air-Conditioner solution showcase features with Prime Guard™ corrosion-resistant technology, delivering lasting performance and cooling comfort. Supporting this, indoor units are equipped with TU1 copper tubes and a silver shield coating, while outdoor units feature Hyper Grapfins technology, a UV-coated PCB, wide-voltage operation, and auto-dedusting.
Midea continues to accelerate its global growth by driving innovation, having invested $US10 billion in R&D over the past five years. With a team of over 23,000 R&D professionals, the company has secured 100,000 patents, earned 470 major technology awards, and contributed to more than 1,900 technology standards across both B2C and B2B sectors. In its B2C segment, Midea is delivering a comprehensive, scenario-based smart home appliance ecosystem that bring greater convenience and comfort to consumers. Midea’s B2B segment is focused on helping enterprises transform their operations through innovations in new energy, industrial technology, robotics automation, and more.
Midea Group has committed to investing over CNY 50 billion ($US6.96 billion) into AI, new energy, advanced robotics and embodied Intelligence over the next three years. The group has also partnered with Shanghai’s Qingpu district to invest CNY 1.5 billion ($US208.1 million) in an intelligence technology platform. As part of these efforts, Midea unveiled its household humanoid robot MIRA at the 2025 World AI Conference in July.
Midea operates 63 global production bases, including nine across Thailand, Vietnam, and Indonesia. In 2025, its Thailand Factory was named a World Economic Forum Lighthouse Factory for Supply Chain Resilience—the first overseas Lighthouse Factory in the global air-conditioning industry and Southeast Asia’s first fully 5G-connected factory. The factory spans 208,000 sqm with an investment of approx. USD 168 million and is projected to achieve an annual output of six million units by 2026. Leveraging AI-powered systems to enhance quality control and workplace safety, the factory also received the “Best Mobile Technology Breakthrough in Asia” award by Asia Mobile Awards (AMO). Overall, the factory has achieved 40.2% energy saving per air conditioner and reduced carbon emissions by 68.3%.
Midea has established Midea Club Application across APAC, empowering technicians to manage key services such as product delivery, installation, training, and warranty. To ensure service excellence, the company hosts over 200 training and service events annually, and over the next three years aims to engage a cumulative 30,000 engineers with the latest knowledge, technical expertise, and service standards. Today, Midea works with more than 1800 Direct Service Centre(DSC) and Authorised Service Partner(ASP) service partners region-wide, reinforcing its commitment to delivering responsive, reliable, and high-quality after-sales service, while continuously enhancing partner capabilities and boosting customer satisfaction.
Midea continues to strengthen its brand through world-class sports collaborations. On September 2, Midea announced its role as the Main Partner Sleeve Sponsor of FC Barcelona, further expanding its global sports sponsorship portfolio. Alongside long-standing partnerships with the Asian Football Confederation (AFC) and Manchester City Football Club, this collaboration celebrates the spirit of sports and connects Midea with fans worldwide.
Founded in 1968, the Midea Group has streamlined its core operations into six high-growth business pillars to drive future growth: Smart Home, Industrial Technology, Building Technology, Robotics and Automation, Healthcare, and Annto Logistics.
The Midea brand believes in providing surprisingly-friendly solutions by adopting a consumer-centric and problem-solving approach. Going above and beyond for the future, constantly exploring and inventing to meet the ever-changing demand of our consumers – enabling them to “make yourself at home”.
Midea Group’s globally 63 production centres and around 190,000 employees in more than 200 countries and regions generated an annual revenue of $56.9 billion in 2024. Its 38 worldwide innovation centres and the strong commitment to R&D have resulted in more than 90,000 authorized patents to-date.
Midea says it is committed to lead, innovate, and excel, advancing toward World No.1 leadership across all categories.
In recent years, Midea has been certified by Euromonitor International in 9 first-place rankings in the global home appliance industry. Midea brand was certified by Euromonitor International as the World’s No.1 Smart Home Appliances Brand for its smart home appliances (OBM sales) sales volume, as well as the World’s No.1 Air Conditioner Company, World’s No.1 Residential Inverter Air Conditioner Company, World’s No.1 R290 Air Conditioner Company, World’s No.1 Air Treatment Brand, World’s No.1 Microwave Company, World’s No.1 Small Cooking Appliances Brand, World’s No.1 source for water heater exports from China, and World’s No.1 source for dishwasher exports from China.