Midea, a global Fortune 500 company and leader in home and building innovation, has signed as a new partner of the National Basketball League (NBL).
Midea branding will feature across NBL courts in Tasmania, Illawarra and Adelaide for the remainder of the season.
NBL chief commercial officer, Adam Richardson said, “We’re thrilled to have a globally renowned brand such as Midea join the NBL family and be a key pillar to their Australian and New Zealand strategy.
“This season is again delivering unprecedented growth alongside the incredible entertainment and excitement the NBL offers our fans. There’s never been a better time for Midea to jump on board as we work together to drive even greater growth.”
Midea Australia and New Zealand general manager, Jason Zhao said, “The NBL’s dynamic energy and ambitions align with Midea’s vision. This partnership allows us to celebrate the moments that matter in Australian & New Zealander homes, from the excitement of game day to the daily convenience of innovative home solutions. We look forward to being part of the NBL family and connecting with fans across Australia and New Zealand.”
Midea Australia and New Zealand head of sales, Adam Hobson added, “We are a sporting nation and firmly believe that Midea will benefit greatly both in Australia and New Zealand by partnering with the NBL and see it as an exciting vehicle to build upon and drive brand awareness. Sport has the power to set new benchmarks and drive positive social change and we see this collaboration as being a perfect fit. The exposure Midea will receive both on the court and around the venues is exciting.”
Midea branding will be represented in Round 12 on Friday night when Melbourne United take on the Illawarra Hawks at 7:30pm on ESPN, and Sunday afternoon when the South East Melbourne Phoenix host Melbourne United on Channel 10.
Midea offers a range of home and building technology solutions from award-winning HVAC systems including Chiller, VRF and sustainable R290 split hot water heaters, to smart home appliances such as air conditioners, washing machines and dryers, refrigerators, and dishwashers.