Midea has continued to grow its team with four key appointments announced for the local subsidiary.
The new appointments follows the company’s recent commitment to Original Brand Manufacturing in the Australian and New Zealand markets.
Midea Australia and New Zealand head of sales Adam Hobson told Appliance Retailer the four new appointments have been critically important to support the future growth of the brand locally.
“Midea has strengthened its ANZ operations with the appointment of Grant Song as logistics manager. With over eight years of extensive experience in logistics and supply chain management, Song brings valuable expertise from the electrical and home appliances sector,” Hobson said.
“Prior to joining Midea, Song held the position of national supply chain manager and head of logistics at a prominent electrical and home appliances wholesale company, where he demonstrated excellence in national-scale logistics operations and warehouse management. Most recently at Confoil Australia, he successfully led logistics and warehousing operations, focusing on distribution optimization and operational excellence.
“Song’s appointment reinforces Midea’s commitment to enhancing its supply chain capabilities and ensuring superior service delivery across Australia and New Zealand markets,” Hobson said.
Midea has also appointed Aymeric de Rosbo to the role of key account manager for Australia and New Zealand.
“In this strategic role, de Rosbo will focus on nurturing key business partnerships while driving awareness and adoption of Midea’s comprehensive product portfolio,” Hobson said.
“De Rosbo brings extensive experience in sales management, having held senior positions at several prominent multinational organisations. His most recent roles were as commercial manager Australia and New Zealand for Olimpia Splendid and national sales manager for Nice Australia. His career also spans successful tenures at Laminex, DIY Resolutions, Automatic Technology, Australia Post and B&D Doors and Openers.
“Known for his customer-centric approach, de Rosbo’s proven track record in understanding customer needs and delivering tailored solutions aligns perfectly with Midea’s commitment to customer satisfaction and market growth in the ANZ region.”
Midea has welcomed Sean Fryas as the product manager for the ANZ region.
With more than a decade of experience in product management and development across premium appliance brands, Fry brings extensive expertise in strategic product portfolio management and stakeholder engagement,” Hobson said.
“Prior to joining Midea, Fry served as senior product manager at Glen Dimplex Australia, where he successfully managed multiple product portfolios including refrigeration, laundry, and kitchen appliances. His proven track record includes strategic product development, brand alignment, and fostering strong partnerships with retail and commercial partners.
“Fry’s broad industry experience also includes key roles at Smeg Australia and Franke, where he demonstrated excellence in product management, inventory optimization, and account management. His appointment reinforces Midea’s commitment to product innovation and market expansion in the Australia and New Zealand markets.
Cameron Van Wyk has been appointed as customer service coordinator, reporting to Colin Wemyss.
“Van Wyk brings valuable experience in customer service leadership and after sales support within the home appliances industry,” Hobson said.
“Prior to joining Midea, Van Wyk served as customer service team lead at Hisense Australia, where she demonstrated expertise in managing customer experience and team performance. Her background includes successful roles in customer service leadership and coordination, with a strong focus on performance management and service excellence.
“In her role at Midea, Van Wyk will lead the customer service team, further enhancing the company’s commitment to superior customer support and service delivery across the Australia and New Zealand markets.”