The new Midea Australia subsidiary, based in Melbourne, has appointed a local team to lead sales, service and marketing, with decades of industry experience.

The team is led by general manager, Jason Zhao, who has worked with the Midea Group for 19 years across APAC, Middle East and Europe, playing a pivotal role in establishing Midea as a leader in various markets.

Former BSH channel manager, Adam Hobson has been appointed head of sales for Midea Australia. He spent more than 13 years with BSH and brings extensive leadership experience in key account and sales management across retail and wholesale business sectors.

Adam is supported by Jason Santana as sales manager, who has previously worked within the industry at The Good Guys and Electrolux and most recently at Glen Dimplex as national business manager. With many years of experience in the home appliance industry, he is passionate about fostering strong retailer relationships.

Colin Wemyss has joined Midea as national service manager with expertise in leading field and workshop technical teams, as well as spare parts logistics. He started in the industry over 15 years ago at Samsung as service manager and has also worked with Glen Dimplex, Godfreys, Miele, Lavazza and most recently, Hisense as national service agent manager.

Christie Yuen is leading the Midea Australia marketing department as marketing manager. She brings diverse experience in brand building and integrated marketing campaigns, new product launches and digital transformation. Most recently, she was online channel manager at Karcher where she spent more than four years.

Feature image: Colin Wemyss, Christie Yuen, Jason Zhao, Jason Santana & Adam Hobson.