By Keri Algar
SYDNEY, NSW: The arrangement includes featuring Dick Smith on Salmat’s online venture, Lasoo.com. The pre-shopping website aims to service growing consumer appetite for online research. Lasoo recorded 5.6 million product interactions in December last year and predicts continued exponential growth in line with the uptake of internet connected mobile devices.
Woolworths and Salmart have agreed to an additional three years of distribution until June 2014.
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Commenting on the contract is Salmat CEO, Grant Harrod: “Our relationship with Woolworths spans over two decades and this decision is further proof that Salmat’s catalogue distribution model is the most robust and reliable network in Australia and New Zealand,” he said. “Woolworths are a key strategic partner and I would like to thank them for continuing to put their trust in Salmat.”