Mark Tragear has joined V-Zug Australia as sales and marketing director, taking the opportunity to work with a “more niche” brand after 4.5 years at Bosch and Siemens as national sales manager.

Working with the Swiss brand, which specialises in high-end in-built kitchen appliances, as well as washers and dryers, was an opportunity to put his experience working with specialist brands to good use, Tragear told Appliance Retailer.

Tragear worked as general sales manager for Sampford IXL, distributor of Gaggenau and Neff, for 12 years before joining Clive Peeters as national retail operations manager in 2007.

Tragear said his “good relationships in the specialty retail market will be a benefit to growing V-Zug distribution.”

He added that V-Zug wasn’t “interested in taking over the world,” but is focused on sustainable growth, selling at the right bracket and adding value to complement the other top-end brands.