Magimix has recently unveiled its first product showroom in Australia, located in its head office at Artarmon in Sydney. Magimix currently shares its space with sister company, Robot-Coupe.

The showroom displays the full Magimix product range including the Cook Expert and new Juice Expert 3, alongside a range of accessories, in all available colours.

“The Magimix brand is built on quality, and we are excited to be able showcase this in our new showroom. When you get to see, touch, and feel the products, you know it is the best quality in the market,” Magimix managing director, Wivina Chaneliere said.  

The showroom displays how far the brand has come over the years with what started as a revolutionary invention which now carries a range of different products from food processors to blenders and juicers, built with the same principle.

Butcher Pierre Verdun created the first food processor in Burgundy, France, 50 years ago. He created a machine that could perform a variety of routine tasks such as chopping, grinding, kneading, and shredding. Not long after, his wife asked for a compact version to use in the home – and so the Magimix brand was born. 

Today Magimix products are still made in France and all come with a 30-year motor guarantee, proving its unparalleled quality and longevity.

According to Chaneliere, the showroom is just the beginning as the Magimix brand continues to grow and build its Australian team.

“We are putting in place all the disciplines and procedures that will help us to scale up in the future. We welcome our partners, current and potential to come over, have a look and see how Magimix has earned its worldwide reputation,” Chaneliere said.