By Patrick Avenell

Shriro has today revealed that Australian Photo Supplies (APS) will take over the distribution of Polaroid on 1 November 2011. This announcement, coupled with Kenwood taking over the JVC distribution, means Shriro has exited all the consumer electronics categories it purchased from Hagemeyer.

In a joint statement by Shriro and APS, both parties expressed happiness at this transfer.

“We are pleased to announce that effective 1 November 2011, the distribution of Polaroid brand instant photographic products by Hagemeyer Brands Australia (HBA), a member of the Shriro Group of Companies, will be taken over by Australian Photo Supplies Pty Ltd (APS),” said the statement.

“Shriro’s decision to exit the brand completes its strategy to exit HBA from Consumer Electronics segment. APS, which currently has an office and warehouse facility in Somerton, Victoria will, in addition to its existing products, distribute Polaroid instant photographic products within its business model.”

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APS currently distributes Kodak, Epson and Canon branded products, across several product lines and channels to Australia and New Zealand. APS will immediately assume all after sales Polaroid responsibilities from Shriro.

“As part of these changes, APS will take over the functions of providing warranty and repair services to customers of Polaroid instant photographic products from 1 November 2011. It is both parties’ intention that this transition is a seamless one, for both the retailers and end users.”

This time last year, Hagemeyer distributed the Smeg, Omega, Blanco and De Dietrich range of cooking appliances; JVC and Polaroid brands in electronics; and the Omega Altise range of seasonal products. Since then, Smeg has been taken over by Smeg Italy, and JVC and Polaroid have been passed to new distributors.