This is an edited transcript of Winning Appliances CEO David Crane’s speech at the opening of Winning Appliance’s new flagship showroom in Redfern, Sydney.
“Welcome everybody to a historical evening for Winning Appliances.
“You are all here tonight because you all play a part in the future of bricks and mortar retail and this flagship showroom symbolises Winning Appliances’ vision for appliance retailing in Australia.
“We are so very proud of this showroom that provides a world class shopping experience, providing people with the absolute best in appliance technology, designed to suit every budget.
“With a distinct focus on customer interaction, our flagship showroom will provide customers with an experience beyond browsing and buying.
“As you look around you will notice that we have created a space that is lifestyle-oriented, innovative and personalised. We wanted to create a space that lifted the standard of appliance retailing and customer service, but also a space where you could bring the children, grab a coffee and are involved in cooking demonstrations.
“We wanted this to be a multi-sensory experience.
“We’re also launching tonight our new Winning Appliances branding, which we will roll out to our new showrooms in the near future.
“Our new logo is inspired by RW Winning’s signature on historical business documents and symbolises the best of the past, as well as the entrepreneurial spirit of the Winning family in the future.
“Our beautiful flagship showroom has been achieved through the hard work of our builders, project managers, the Winning family and, of course, our suppliers.
“What you see around has been uniquely crafted for Winning Appliances. This collaboration with our partners is a true reflection of our enduring relationships and without the relationships, this wouldn’t be here today.”