UnderCurrent loves a good sale. Remember Click Frenzy? That fantastically-planned and executed one-day sale promised discounts of up to 90 per cent. But forget that! Apple is hosting its own online one-day sale for Australian consumers today and the prices are… mediocre?

Long known for being the Chanel of the consumer electronics world (read: you get the same product for virtually the same price, no matter where you buy in Australia) Apple is a stickler for standardising its prices across the board.

And while bricks and mortar retailers love the Apple factor and its power to lure consumers into stores, there is very little margin to be made on an iPad or MacBook.

So the iSale must be great right?

$11 off the price of iPad Nanos, Apple Wireless Keyboards and Magic Trackpads! A massive 7.6 per cent off the price of an iPad with Retina display! 5.5 per cent slashed off the price of a MacBook Pro with Retina display!

WOW! I only hope Santa is as stingy as Jolly Old St Apple this Christmas!

Save $105? That's a 5 per cent off deal that UnderCurrent can get behind?