LG Electronics (LG) will share the company’s vision for the home of the future at IFA 2020 via an online exhibition booth and press conference that will be live streamed from Messe Berlin on September 3 at 11:00am CEST / 7:00pm on the LG Global YouTube channel.

In 2020, IFA will take place in Berlin over three days from 3 September to 5 September, in a special edition format in line with COVID-19 restrictions. In addition to they physical fair, there will be virtual events to enable more people to be part of the experience.

Under the banner ‘Life’s Good from Home’, LG’s online exhibition booth will allow visitors to explore the company’s latest innovations from home and on their mobile device.

LG Electronics CTO, Dr. I.P. Park will present the future vision for how consumers can enjoy a safer and more convenient home living experience. The LG ThinQ Home Solution, making its world debut at IFA 2020, responds to the new normal and vision for how life will look in the future.

LG has also created its own physical smart home showroom in Korea to demonstrate how LG products work together to deliver a seamless home experience.

For its IFA unveiling, K-pop star Henry Lau will take visitors on a virtual tour of the showroom highlighting the ways that LG technology contributes to comfort at home. The tour will be accompanied by an interactive video of a family residing in an LG home, which viewers can customise based on their choices.

In addition to its smart home showroom and interactive video content, LG’s virtual IFA booth will provide an interactive experience of how the company is making home living more relaxing, efficient and rewarding.

Visitors to LG’s IFA 2020 virtual booth will learn about the benefits of the company’s comprehensive range of smart home appliances and integrated services.

LG head of global marketing centre, Kim Jin-hong said, “Although we imagined participating under better circumstances, we are excited to be a part of IFA 2020 to share with consumers around the globe our vision for a smarter and infinitely more convenient home. Through our strength in AI and human-centric design, we are creating a fully integrated suite of products and services that makes it easier to live, work and relax at home.”