As part of National Volunteer Week, LG Electronics partnered with Ronald McDonald House Charities to reward and celebrate the contributions of volunteers through the LG GoldenHearts initiative.
The initiative was launched on March 28 with over 120 volunteers nominated during the competition period, for going above and beyond to help others. LG and RMHC have recognised one volunteer from each of the 11 RMHC Chapters across Australia who will each receive an LG prize package
LG is donating home appliances, entertainment products and air-conditioning systems to refurbish Ronald McDonald Houses across Australia as well as cash donations and fundraising activity to a value of more than $260,000.
According to new LG research, the volunteering spirit of giving back is at an all-time high, with challenging events in communities over the past two years reshaping Australian’s views on charitable causes.
Commenting on the initiative, LG marketing director, Gemma Lemieux said, “At LG, we are passionate about supporting the local community and the events over the last few years, from bushfires to the pandemic and flooding. This has encouraged us as a brand to recognise and reward the people in our communities giving their time to these causes to help others.”
LG Electronics Australia’s broader CSR program includes the LG Local Legends, that recognises the efforts of Australians giving back to their local communities for its third consecutive year.
To date, LG has donated more than $1.7 million to support those in need during crises, including NSW Floods and national bushfire recovery programs and welfare organisations such as WIRES and Good360.