LG Electronics is introducing its advanced anti-discolouration technology for outdoor digital signage. Verified by standards and testing organisation, UL Solutions, it helps prevent ‘screen-yellowing,’ a common issue for outdoor digital signage products caused by prolonged exposure to sunlight.
LG is the first company to achieve UL verification for the display anti-discolouration characteristic technology for digital signage. LG developed a testing methodology and defect-evaluation criteria, and UL Solutions independently assessed the product to the criteria in support of the company’s marketing claim. Prior to this, there were no internationally recognised standards or testing methods for measuring a display’s resistance to screen-yellowing.
The use of outdoor displays has become commonplace in recent years and is increasing across a variety of B2B sectors. However, prolonged exposure to sunlight can cause the screens to turn a yellowish colour over time. LG’s anti-discolouration technology helps address this issue, incorporating advanced thermal solutions and panel materials for added reliability.
UL Verified product incorporating anti-discolouration technology has already been implemented in several LG high-brightness outdoor signage products, with plans to expand its application to a wider range of solutions in the future.
LG Business Solutions Company senior vice president and head of information display, Paik Ki-mun said, “Our UL Verification of products with anti-discolouration technology actively reinforces the performance and quality of our digital signage products. Through targeted research and development programs, we will continue to identify and resolve any inconveniences that detract from the overall LG digital signage experience, thereby continuously enhancing customer satisfaction and trust.”