LG Electronics (LG) has received a number of accolades from Australian independent consumer review organisation, CHOICE, for its home appliances and home entertainment products.
The company has been awarded ‘Best TV Brand 2022’ for the seventh consecutive year, as well as ‘Best Fridge Brand 2022’ and ‘Best Top Loader Washing Machine Brand 2022’.
Following rigorous independent testing by CHOICE, LG achieved high results across performance, reliability and customer satisfaction for its TVs, fridges and top loader washing machines. More than 6,000 CHOICE members were surveyed on their experience as part of the recommendation process – as well as incorporating assessments of expert CHOICE reviewers.
After testing 80 TV models covering more than 90% of the market, CHOICE recognised LG TVs as the best brand with an overall score of 81% across the judging criteria of reliability, satisfaction, recommended ratio and average test scores.
In the fridge category, LG returned the highest average test score, which measured results across temperature swings and impact on food quality, receiving a score of 79%. The range features a number of innovations including SurroundCooling technology, new LG Craft IceMaker and InstaView Door-In-Door concept.
LG top load washing machines on average outperformed competitors by a strong margin, making up all 10 of the best performing top load washing machines in the CHOICE test. This delivered a final brand recommendation score of 72%. In addition, LG was the only top loader brand to be eligible for the Best Brand title across all scores and requirements, earning a reliability score of 88%, and a satisfaction score of 87%. Equipped with Smart Inverter Control and TurboDrum technology for an efficient wash, LG top load washing machines boast a 10-year parts warranty on the Smart Inverter Motor.
Commenting on the recognition, LG Electronics Australia marketing director, Gemma Lemieux said, “At LG, we’re committed to helping Australians rediscover good in the everyday through our innovative products and are proud to receive recognition from CHOICE as Australia’s Best Brand across our TVs, Fridge and Top Load Washing Machine products.
“The continued accolades from CHOICE expert reviewers and Australian consumers highlights our market leadership and the dedication we have to, and the loyalty of, our customers.”