LG Electronics will take part in the IFA 2020 Special Edition and focus on the new normal in its address at the global press conference.

LG chief technology officer and executive vice president, I.P. Park will examine the changes in consumer lifestyles and introduce new consumer values under the theme of ‘Life’s Good from Home’.

He will discuss the recently rising importance of the home due to increased home offices and online education.

IFA executive director, Jens Heithecker said, “LG addresses a highly timely topic. We are very much looking forward to LG’s presentation of its new ideas and products to the world public.”

The remainder of LG’s involvement with IFA 2020 is yet to be determined.

Earlier this month, a number of major brands confirmed that they will not be participating in IFA 2020, including Samsung, Harman, Hisense and TP Vision.