In the past two years, Mums buying behaviour for appliances and other home products has changed dramatically due to Covid-19, coupled with the emergence of Gen Y Mums.

Given Mums are still largely responsible for household discretionary spend, these changes are impacting sales and marketing agency, Mumpower is challenging brands to step up or step aside.

On Tuesday 9 November, Mumpower is hosting a free industry webinar offering new market research insights, trends, and strategies.

The webinar will uncover new trends including the categories where Mum shoppers plan to spend or hold back, the buyer journey and how Mums think and compare before they buy, as well as ‘power moves’ including the mistakes to avoid, strategies and case studies.

Mumpower has a network of 20,000 Mum shoppers on its research panel and 2,000 Mum influencers who tap into and share what matters most to 6.2 million fellow Australian Mums.

Register for the webinar here.