Leading Edge Retail has launched a new online store designed to support its membership by expanding the operations of its appliances category.

Initially launching exclusively with Electrolux Home Products, offering appliances from Westinghouse, Chef, BeefEater, Vintec and Unilux, the online store appears on the Electrolux website as an option for customers shopping online.

“The idea behind the Leading Edge Appliances website started when we realised the huge growth potential in the referral sales leads from Electrolux, our largest vendor partner. We wanted to take advantage of this opportunity while at the same time, continuing to support our members by pushing sales to their businesses,” Leading Edge Retail CEO, Simon Lane said.

The online store is intended to drive additional brand exposure and revenue streams to Leading Edge Appliances members. Customers can choose local pick-up from any participating Leading Edge Appliances member stores. The profit from the sale will be paid to the store chosen by the customer for accepting the stock delivery, storage and facilitating the pick-up.

For home deliveries, participating members within 50km or within the postcode of the order will receive the profit from the sale that has occurred in their territory, whether they are directly involved in the sale or not. In cases where there are no participating members available to fulfil the order or located in the area, Leading Edge Retail will manage the sale and set aside a percentage of the profits that will be shared equally with all participating members and paid annually.

“The new website is an exciting opportunity for our members to reach more customers, earn more and grow their business with minimal effort and high returns. We will handle the marketing and technology support needed to run the online store,” Leading Edge Retail category manager for appliances, Cameron Harvey said.

At launch, members need to be approved Electrolux retailer partners and join the Leading Edge #LocalLikeUs program to become part of the website. The #LocalLikeUs initiative is designed to encourage customers to shop from local independent stores while helping Leading Edge Retail members attract and retain more customers.

“We are looking forward to adding other brands and supplier partners to the Leading Edge Appliances website in the future so that customers have more options to choose from and our members will continue to enjoy more sales,” Lane added.