The Laura Ashley breakfast collection, distributed by GAF Control, is gaining momentum since launching into the Australian market in early 2022.
The Laura Ashley toasters and kettles were first introduced via Temple & Webster and quickly expanded to other retail channels including Harvey Norman, Kitchen Warehouse and Peters of Kensington. The core product range is also available online and in selected stores through Betta Electrical, Bing Lee, Bi-Rite and Leading Edge group.
More recently, Harvey Norman has expanded the products into more stores around the country due to positive sales results.
Designed and engineered in the UK and backed with a two-year warranty, the current Laura Ashley range includes a retro 1.7-litre kettle featuring a temperature gauge, fill indicator, wrap around handle and drip-free spout. The kettles can be paired with a two- or four-slice toaster which deliver seven settings, self-centering slots, a wide rack for thick bread, defrost and reheat modes.
The kettle and toasters are available in the famous Laura Ashley Elveden print in two colour variants including navy blue (hero image) and white. A new Laura Ashley print, China Rose, will be released into the market in early 2023 and will include a 1.7 litre jug kettle.
In addition to this, Laura Ashley will be celebrating its 70th anniversary in 2023 with focused campaigns in apparel and homewares aimed at targeting a more youthful demographic.
GAF has confirmed plans to expand the Laura Ashley collection with both electrical and non-electric kitchen products in 2023 to further support the broader homewares offering.