Under its new premium appliance division, Signature Appliances, Bing Lee will open a boutique showroom with luxury French brand, La Cornue, distributed by Andi-Co in Australia. The flagship store will be located in Surry Hills, Sydney and open before the end of 2022.

“This is a joint venture with Andi-Co Australia, who have long been a partner with the Bing Lee business. We are delighted that the team at Andi-Co have entrusted us with the most luxurious cooking brand in the world, and we look forward to working with them to make this a huge success,” Bing Lee said.

The showroom will be home to custom-made La Cornue branded products, which are manufactured exclusively to order, handmade in France by masters of steel, copper and brass, individually numbered by the single craftsman who created it, and then shipped to the customer.

La Cornue was founded in France in 1908 and has since become an icon of French cuisine and culture. With more than 8,000 options of configurations, colours and trims, La Cornue cookers are truly bespoke.