By Patrick Avenell
SYDNEY, NSW: Canon Australia has two distinct stands at PMA 2011: one for its compact cameras, Pixma printers, Legria camcorders and commercial products; and a separate dedicated stand for its World of EOS DSLR brand.
EOS brand manager Chris McLeod said the focus for second half of Canon’s marketing and retailer support program was its Photo5 competition and exhibition. This competition, now in its fifth year, has quickly grown to become a hotly contested, Tropfest-style photo battle.
Although McLeod refused to give any hints as to exactly what the five tasks for entrants would be, he did say that it would again be focused on different techniques. Last year, the five techniques were close up (hundreds and thousands), portraits (spectacles), action (splash), experimental (bokeh) and low light (black).
McLeod said the competition has grown from 2,500 ‘boxes’ in 2007 to 7,500 this year. Furthermore, for those that miss out on a box, there will be one open category. The competition will launch officially in August, with interested parties encouraged to register quickly at that time.
Over at the general Canon stand, sales and marketing heads Andrew Giles and Darren Goble chatted to retailers about Canon’s full range of digital imaging and printing products, while Canon staff spoke with professional photographers, dealers, industry reps and the media about Canon’s products and services.
EOS brand manager Chris McLeod and assistant brand manager Rebecca Pearson.
On Canon's primary stand, consumers can learn more about how to use high end cameras.
Corporate communications manager Andrew Giles (far left) and GM, consumer product marketing, Darren Ryan (far right) talking Canon at PMA 2011.