Kogan.com has joined forces with fraud management platform, Riskified, to increase its operational efficiency and deliver a more secure and frictionless shopping experience.

With Riskified’s fully automated and scalable solution, Kogan.com will be able to expand its services and offerings without compromising the customer experience.

Kogan.com head of operations, Daniel Taft said, “Kogan.com is renowned for price leadership through digital efficiency. We do this by making data driven decisions that benefit our loyal customer base.

“Online retail is still in its infancy in Australia, and Kogan.com plans to accelerate its adoption while consistently staying ahead of the curve in offering affordable and in-demand goods and services. We believe that Riskified will help simplify our fraud protection, ultimately making for a better customer experience.”

Riskified co-founder and chief technology officer, Assaf Feldman said the team is thrilled to work with Kogan.com as the companies share a drive for innovation and passion for delivering a world-class customer experience.

“As a strategic business partner to our merchants, we use our machine learning platform to drive significant cost savings and revenue growth. We’re excited to continue our international market expansion by adding Australia’s largest pureplay online retailer to our merchant network,” he said.

Other retailers including JB Hi-Fi and David Jones have also partnered with Riskified.