Kambrook’s latest national TV campaign aims to help consumers find the perfect personal blender just in time for the all-important Christmas period. The ‘Which Blitzer Are You?’ TVC will screen on prime time TV for the next six weeks featuring the Kambrook Blitz2Go™, Shake it Kit accessory and the new BlitzPro™ Power Blender.
In a 15 second and 30 second format, the TVCs will be seen on both free-to-air and subscription TV across a range of popular programs.
Kambrook business manager, Richard Babekuhl said, “As a pioneer of the personal blending category, Kambrook continues to expand and support its successful ‘Blitz’ range.
“While the industry has enjoyed significant growth above $150 recently, as Christmas approaches shoppers are inevitably going to be looking for gift ideas below $100.
“There are 250,000+ Blitz2Go™ owners in Australia and the new Shake It Kit (valued at RRR$29.95) is the first personal blender accessory to convert this fan base into ‘Cocktail Shakers’ and ‘Milkshake Makers’. The unique wave blade attachment chills and aerates a raspberry float or piña colada in seconds, making it the perfect stocking-filler this summer as the Christmas countdown begins.
“We have also introduced the BlitzPro 800W Stainless Power Blender (valued at $99.95) which comes with bonus sports bottles and offers 33% more power than other popular ‘nutrient extractors’ made famous on infomercials; at a fraction of the price. “
In addition to Kambrook’s new ‘Blitz’ advertising campaign, the brand has continued its popular e-book series with the new BlitzPro recipe book which can be downloaded for free via the Kambrook Facebook Page.