Every year when the Super Bowl rolls around, UnderCurrent is amused to see what kind of tech commercials rise out of the broadcasting miasma that is America’s biggest football game/brand roadshow/endorsement playground.
With each advertising slot worth millions of dollars and each brand or product viewed by millions of people across America and around the world, this is potentially one of the biggest ad buys of the year. So naturally, UnderCurrent will be putting together its favourite tech commercials aired throughout Super Bowl XLVII for your viewing pleasure (tune in next week to see our final list).
Until then, El UnderCurrento got a cheap thrill out of this anticipatory advertisement that combines everything Americans (subliminally) want in a Super Bowl commercial—product placement, appearances from the two doyens of American stoner comedy, and the kind of wink-wink-nudge-nudge references to a big TV event that even a banjo-playing Appalachian redneck could understand.
UnderCurrent's pick? San Francisco 49ers by… let's say 2.