By Keri Algar

SYDNEY, NSW: As part of the Group SEB portfolio, newcomer Rowenta has announced a range of floor care products ready for release in April and May.

The Rowenta range of floor care includes the Air Force (RRP $219) cordless and bagless handstick. The Air Force can run for up to 40 minutes without stopping or recharging and can be emptied at the touch of a button. It comes in three colours: red, purple and pearl. Group SEB said it was confident the product would do well in Australia and follow the success of Rowenta in Europe where it is number one and two in many countries.

“Rowenta has cleaned up Europe, now it’s Australia’s turn,” said the company.

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In May, exclusive to Harvey Norman, Rowenta will be releasing the Silence Force Cyclonic (RRP $499) and Silence Force Compact (RRP $399) vacuum cleaners. Both these products are being promoted for their extremely quite operation, quiet enough in fact, to use whilst on the telephone, without scaring the family pet or without waking the baby, said the company.