There is an increasing trend of consumers moving back to fully automatic and semi-automatic coffee machines, at the expense of pod-based systems, according to recent research from Jura Australia.
Jura believes this shift is driven by a desire for superior coffee quality and significant cost savings, a critical consideration during the cost-of-living crisis where some cafés are charging over $5 for a cup of coffee.
The Jura study showed that pod owners had decreased by 4% within a six-month period while fully automatic and semi-automatic owners increased by 2% and 3% respectively. On average, a pod coffee costs $1.10, while a bean produced coffee costs just $0.64.
“Using fresh coffee beans over pods offers superior flavour, lower environmental impact, and customisation options. Most importantly, it ensures significant cost savings, providing a higher quality coffee experience at a lower long-term cost,” Jura Australia managing director, George Liakatos said.
The study has been released following the launch of the latest evolution of the E8 (pictured), Jura’s most successful coffee machine model, offering 17 coffee specialties, a large 3.5-inch touch display, P.A.G.2 grinder, 3D brewing unit and one-touch milk system cleaning.
The Jura E8 is available in Piano White and Piano Black for RRP $2,650 online at jura.com and selected electrical retailers, department stores, independent and specialty outlets.