Jura representatives from every affiliate and distributor from around the world gathered for the Jura global sales conference in Switzerland to share insights and learn about the latest innovations and technologies.

Last held in 2017, the next edition was scheduled for June 2020, however it was postponed. Following a two-year delay, representatives met last month at Jura’s headquarters in Niederbuchsiten for the conference.

The three days consisted of keynote speakers and presentations for new digital and physical products that will be launched in the next year or two.

One of the highlights was the opening of the new Jura Campus, which sees the brand triple its laboratory capacity with a greater focus on digitisation and automation. There are 102 fully automated testing stations which simulate real operating conditions throughout a coffee machine’s lifecycle.

Jura global brand ambassador, Roger Federer and Jura Australia managing director, George Liakatos.

On the final evening at the Gala Awards dinner, Jura’s global brand ambassador, Roger Federer presented the LEO awards, named after the brand’s founder, Leo Henzirohs, to recognise the top performing markets globally.

Jura Australia was recognised with its third award for achieving the highest share of premium machines sales globally.

“The Australian team has worked tirelessly together with our distribution and retail partners to achieve this result. The most recent Z10 launch last year was our most successful which is even more significant as we were unable to hold any physical launch events due to the pandemic,” Jura Australia managing director, George Liakatos said.

“The conference has left us inspired and motivated for the next two years and excited to see what is next. It is such a privilege to work for such a focused and innovative company.”