By Claire Reilly
As part of its brand ambassador partnership with cricketer Matthew Hayden, Betta Home Living has launched a new online video series, known as the Betta Food and Lifestyle Channel, aligning demonstrations from Hayden with information on products stocked at Betta stores.
The series will include 26 episodes, released every fortnight, featuring “Matt Hayden cooking demos, rare insights into Matt’s life, Matt’s recipes, [and] product guides” according to the retailer’s website.
At launch, the Betta Food and Lifestyle Channel features a number of videos including a 17-minute cooking demonstration, a discussion on cricket from Matt Hayden and a short product guide on bedding filmed in one of Betta’s stores.
The longer-form cooking demo is filmed in a test kitchen stocked with a range of appliances, including ovens, refrigeration and a “really nice” gas cooktop endorsed by Hayden. The video is matched by a series of recipes that are also available for viewing on the site.
Here's a look at the first episode, filled with plenty of cricket puns…