At IFA 2020, LG Electronics chief technology officer, Dr. I.P. Park took to the stage in hologram form to talk about the company’s vision for the future, Life’s Good from Home, which reflects three core values of home care, convenience and entertainment.

“These unprecedented times have made us more uncertain about the future,” Dr. Park said.

“LG believes this presents a unique opportunity to make real change in the world by realising a new potential for the home. As a leading lifestyle innovator, we have doubled-down on our commitment to develop new and improved products and services that provide a good life for consumers the world over.”

The company’s AI platform, LG ThinQ, continues to evolve and innovate to create new services, solutions and business models to lead change.

“LG ThinQ is the beating heart of our life-enriching innovative experiences,” Dr. Park said when demonstrating how the updated LG ThinQ app delivers a user-centric experience that extends from customer support to purchasing supplies.

Using the app, the AI-based Proactive Customer Care (PCC) can analyse and report back the operational status of appliances and even provide maintenance or repair advice.

LG Business Solutions Europe executive vice president, Dr. Kim Kyung-ho (pictured above) followed Dr. Park on stage to introduce LG ThinQ Home – a living space and complete home solution in the South Korean city of Pangyo known as Korea’s Silicon Valley.

ThinQ Home is a real demonstration of LG’s Life’s Good from Home vision, a future-look into residences. The demonstration showcases a more convenient lifestyle through LG appliances and IT technologies.

In Korea, Dr. Park guided the IFA audience through LG ThinQ Home and demonstrated Home Concierge, a smart “mirror” that allows easy control by monitoring appliances and home energy usage through an energy panel. Connected to the home’s electric car charging station, the panel lets homeowners charge and monitor their electric car remotely.