Set to introduce its Signature Series.
The Signature Series range from Sony offers some of the company’s most premium audio products, consisting of two Walkman models, headphones and headphone amplifier for home use.
“The high resolution audio market is growing, particularly among the younger demographic, who want this quality on the go, and that’s why we have released the new Walkman models. They don’t want to listen to audio on an audio device. They want to listen to audio as if they are at the concert themselves. They want to immerse themselves into the passion and atmosphere of the music,” Sony head of video and sound, Abel Makhraz told Appliance Retailer.
“The material is also extremely premium with one of the new models made of pure copper, which is then gold plated. It is not just for looks, it makes the device very rigid and it helps vibration of sound. There is also a black aluminium option.
“Consumers will always use their phone to listen to music because it is convenient. However, for those who want better quality sound, they would purchase a Walkman. Also, listening to music on a phone uses a lot of battery. But it is designed for the music enthusiast and lover,” he added.
The NW-WM1Z gold plated Walkman retails for $4,299, the NW-WM1A aluminium Walkman retails for $1,349, while the retail price for the MDR-Z1R headphones is $2,999, and all products are due for a November launch.