Retailer’s partnership with global giant creates new way to shop.
Samsung is allowing shoppers at Winning Appliances to experience and interact with its cooktops, ovens, refrigerators, dishwashers, washing machines and dryers, in-store. The Australian-first retail experience for Samsung was launched at Winning Appliances in Queensland’s Indooroopilly.
L to R: Samsung Home Appliances head of product, Mike Lilly with Winning Group CEO, John Winning
Labelled, ‘Samsung Open House’, it includes an immersive touch screen display and is set to feature in Winning stores in O’Connor, Western Australia and Northmead, New South Wales.
Winning Appliances CEO, David Woollcott explained that, “The launch of the Samsung Open House highlights that both Winning Appliances and Samsung believe that the future of retail is based on creating new and unique ways to shop.”
“At Winning Appliances we always take into consideration the needs of the Australian lifestyle to make sure all of our products enhance the unique way we live in our homes. We are proud to have Samsung’s Open House display in our stores and for our customers to come and experience the range that is tailored specifically for Winning Appliances’ customers,” Woollcott said.
Samsung corporate VP and CMO, Philip Newton added, “Innovation is at the heart of our brand and this includes developing and delivering amazing retail experiences in-store. I am immensely proud to say that Samsung Open House is a first-of-its-kind for Samsung in Australia.
“Research has told us that one in two Australians find shopping for home appliances ‘unexciting’. Samsung Open House is an innovative retail format that can help create a fun and engaging retail experience that people can enjoy.”