ASUS has launched its latest range of AMD-powered laptops in Australia with AI-enabled models including the ProArt P16, ProArt PX13, Zenbook S 16, Vivobook S 16, Vivobook S 14, ROG Zephyrus G16, TUF A14, and TUF A16.
The new ASUS laptops are powered by the AMD Ryzen AI 9 HX 370 processor, delivering top-tier performance and advanced AI capabilities.
A recent CSIRO report shows that more than two-thirds (68%) of Australian businesses have already implemented AI technologies, with a further 23% planning to implement them in the next 12 months. These businesses report an average time saving of 30% across all AI-related initiatives, underscoring the transformative potential of AI.
The latest wave of AI products from ASUS is part of the company’s ethos around making premium technology available for every Australian. ASUS is leading the charge in driving the AI revolution in the PC industry by bringing high-performing and innovative products to market to ensure that there’s a high-performing AI PC available for every Australian.
With the latest range of AI PCs, ASUS aims to focus on bringing top-tier performance, technologies and features to allow Australians to create, work and learn smarter than before.
The company is drawing on its extensive experience and partnerships with AMD, NVIDIA, Microsoft, Adobe, Pantone, Dolby and CapCut to lead the charge into this new era. With the increasing prevalence of AI in everyday applications, from content creation tools like Canva and Adobe to productivity apps, the integration of AI capabilities has become essential.
Microsoft’s recent Work Index Report highlights that Australian workers are leading the way in adopting generative AI technology in the workplace, with 84% utilising it, significantly higher than the global average of 75%. Employees who are using AI say it saves time, boosts creativity, and allows them to focus on the most important work, justifying the need for AI-enabled PCs.
ASUS addresses this demand by offering powerful AI-enhanced features across its laptop range – the most comprehensive AI-enabled PC line-up available on the market.