By Patrick Avenell
Leading Appliances has launched its first catalogue — right in time for Mother’s Day. This is a big step for the industry’s newest retail group.
Formed by unifying around 60 former Retravision members, Leading Appliances is a largely regional chain that will focus on individual members building relationships in their community. During its early stages, catalogues will form the main communication tool for the group and its members.
Designed to appeal to gift-givers, the front page of this catalogue includes the tagline “Plenty of Great Mother’s Day Gift Ideas Inside” (their caps) and the slogan “Same Local Service, Same Friendly Staff, Products at Great Prices” (their caps).
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A page from Leading Appliances' first catalogue. Click the above image to see the full catalogue.