Hitachi Australia has welcomed industry veteran, Michael Richardson (pictured below) as national account manager. Bringing more than 30 years of experience to the role, he was most recently general manager for Sharp products at Tempo.

Richardson started his career at Marantz Audio as general manager for sales and marketing before moving to Philips as national sales manager, a role he held for almost 12 years.

He then joined Samsung as general manager of sales and moved through the ranks over a nine-year period to vice president for sales and marketing.

In a statement shared with Appliance Retailer, Hitachi executive general manager, Gaurav Sethi said the team was extremely excited to welcome Michael as Hitachi further expands its premium and feature rich refrigerator range.

“Michael is well known within our industry with a proven track record and unparalleled relationship network. We are confident that his experience and insights into our key customer are a perfect match for our premium products with food preservation, energy efficiency and advanced storage towards a sustainable society, which is at the core of our value and our commitment to the community,” he said.

In March, Hitachi introduced new Designer Series refrigerators with French Door and Bottom Mount models.