To say ‘thank you’ to its fast growing customer base, consumers who have bought a Hisense product in the last 12 months have the chance to win a hot lap in a Swisse Two-Seater at the Formula 1 Australian Grand Prix.

As the official television sponsor of the Australian Gran Prix, Hisense is sharing the benefits sponsorship brings with its customers to enhance customer loyalty.

“The community of Hisense product owners is without a doubt growing fast and this is a great opportunity for us to reward them as our best brand ambassadors,” said Andre Iannuzzi, head of marketing, Hisense Australia.

This growing customer base is the result of Hisense increasing its market share across its categories — television, refrigeration and home appliances — Iannuzzi said.

The competition, run through Hisense’s Facebook page, is about rewarding customers who have trusted Hisense, Iannuzzi said, and also hits the key brand messaging: “you get a lot better value out of a Hisense product.”

The Grand Prix promo comes on the back of Hisense’s “Live like a Pro” consumer competition which complemented its continued sponsorship of the Australian Open.

To enter the “Thrill of a Lifetime” competition consumer’s must have bought a Hisense product between 20 January 2014 and 28 February 2015 and explain in 25 words or less “How does your Hisense product make life better?”

The best answer will win return flights to Melbourne, two nights accommodation, daily breakfast, two entries to the 2015 Formula 1 Rolex Australian Grand Prix and one Formula 1 Hot Lap in a two-seater Formula 1 car (as a passenger). See full terms and conditions here.