Hisense is rolling out a total of 11 new appliances in refrigeration and air conditioning, as well as a wine cellar.

In refrigeration, there are five new models in a variety of sizes and finishes, part of the PureFlat Collection with counter-depth design and a minimalist look.

The flagship of the PureFlat Collection is the Hisense 650L Plumbed French Door Refrigerator. The convertible door allows customers to moderate the fridge’s temperature between -18 degrees and 5 degrees for flexibile storage. This is complemented by easy glide drawers and plumbed ice and water dispenser.

The refrigerator also features Hisense’s new Metal Tech Cooling panel on the entirety of the main compartment back wall. Designed for enhanced temperature consistency, it keeps food fresher for longer, and, when combined with Hisense’s Inverter Motor Technology, maintains a more stable temperature.

The Hisense 54 Bottle Wine Cellar offers variable temperature levels, anti-UV glass doors, full extension telescopic sliding shelves and dimmed internal LED lights. Optimal humidity is maintained thanks to the intuitive no frost functionality. Users can also monitor and adjust temperature levels via the digital touch controls. Its under-bench design and stainless steel exterior fits seamlessly into any Australian kitchen.

Hisense is also introducing five new split system air-conditioners that are Wi-Fi-enabled for control from a smartphone including adjusting the temperature, setting a timer and turning the unit on and off. Eco Mode offers energy-saving performance, while Smart Mode automatically sets temperature, direction and air flow for optimal performance. 

Another new addition in cooling is the Hisense portable air conditioner with cooling, fan, and dehumidifier options, ideal for allergy-prone consumers.

Hisense Australia head of marketing, Andre Iannuzzi said, “Innovation and style are top of mind for us at Hisense because we know how important both form and function are to our customers. Our new refrigeration range, the PureFlat Collection, extends our focus toward a refreshed product look that’s contemporary and streamlined.

“We are committed to bringing Australians products that enhance the everyday, and this expansion of our range of home appliances offers a combinateion of stylish and smart designs that make life easier, more comfortable and more enjoyable.”

Commenting on the easing of restrictions in Victoria, Iannuzzi said the business is looking forward to the resurgence of the local economy and retail partners reopening their doors.

“Over the past few months, our local business and operations has pivoted to maintain a high level of service and productivity, continuing our commitment to growth and innovation. The new products across our home appliances category will be on display in-store in the coming weeks,” he said.

“We will continue to operate within the guidelines and regulations mandated by the Government to ensure a safe environment for our staff, partners and customers. We are working alongside our retail channel partners in Melbourne and across Australia to ensure our consumers have the best Hisense experience in-store.

 “At Hisense, our customers continue to be a key priority for us and those who require product support are encouraged to contact our dedicated Customer Care team by calling 1800 447 367 (9am to 5pm AEDT 7 days a week) or emailing service.au@hisense.com.”