Hisense Australia has extended its major sponsorship of the National Rugby League (NRL) for a further three years.
Following a successful partnership spanning the 2020 to 2022 seasons, Hisense is again an official partner of the NRL Telstra Premiership, and newly appointed partner of the NRL Telstra Women’s Premiership.
The sponsorship cements Hisense as the exclusive category partner across its full range of products, including TV, Laser TV, refrigeration, laundry, air conditioning and audio.
Hisense Australia head of marketing, Gideon Lui said, “After three great years as an official partner of the NRL, we’re thrilled to be continuing our relationship through to 2025. As a popular league and brand across both Australia and New Zealand, this partnership gives us the invaluable opportunity to convince fans to ‘Go Bigger’ and showcase why Hisense is the brand of choice for viewing crisp, clear and true-to-life sporting moments in the home.
“Renewing our NRL partnership just makes sense. In the last three years we’ve seen the popularity of the NRL TV app on VIDAA (the OS for Hisense TVs) grow, with over 10 million Hisense TVs now featuring the app. The game is ingrained in Australian and New Zealand culture, and we’re proud to play a part in bringing fans closer to the action across both sides of the Tasman.”
NRL CEO, Andrew Abdo added, “The NRL is proud to have a strong group of sponsors who invest in rugby league, none more so than Hisense Australia. They are a partner that enable a great sports entertainment experience to fans through their technology. We’re looking forward to continuing to grow the partnership to drive even greater value for fans of the game.”
In addition to becoming an official partner of the NRL Telstra Premiership, Hisense will also be a major partner of the State of Origin and Magic Rounds for the 2023, 2024 and 2025 seasons, including stadium branding, digital integrations, and social media.
Hisense is also set to be the inaugural official presenting partner of NRL TV. Shared across NRL.com and the NRL app, NRL TV offers match replays and highlights, archival content, as well as team and player profile videos.